Discover the latest industry news and audio post production.
We worked on the new mouth-watering commercial from Moving Mountains, showcasing their new range of meat alternative burgers.
November 23, 2021
We are pleased to announce the release of the new mouth-watering commercial from Moving Mountains, showcasing their new range of meat alternative burgers.
Moving Mountains Foods have made a name for themselves by offering a diverse range of plant-based alternatives for traditionally carnivorous meals such as hot dogs, sausages, meat balls and mince. The latest addition to their product line comes in the form of plant-based burgers, and we were thrilled to be involved in the creation of a mouth-watering commercial to accompany the product launch.
This project marked another collaboration with director Kaine Levy, who we previously worked with on Farewell Waltz. Kaine was at the helm of this commercial in the role of director, which made the process extremely fun and streamlined given our existing shorthand from previous collaborations.
Kaine had this to say about working with us:
This was another enjoyable and smooth session with the guys at 344 Audio, and they worked closely with us to elevate the production value of the commercial. We started by purposely “overdoing” the foley effects so we could present the client with a more unnatural but exciting sound mix. From there we reigned it back slightly, finessing and tweaking all parts of the music and sound design to reach a perfectly balanced final mix. Our client, Moving Mountains, was very happy with the final result, and a happy client is a happy production company!
To create the sounds for this video, we first undertook a foley recording session and assembled a custom library of culinary and food effects for us to use in the commercial. This was a really fun part of the process, and involved us getting stuck in and making a bit of a mess in the studio but it was all worth it!Some of the sounds we recorded include:
Early on in the process, we took the decision to only used food-based sounds in this commercial. This meant that we had to create all of the whooshes and transition effects from the food sounds that we recorded during the foley session. We found this to be a really fun challenge and it definitely led to some interesting results.
Some of these sounds included whooshes made from sausages and lettuce, impact sounds made from dropping vegetables and meat on a chopping board, and subtle juicy textures made from various vegetables being squished.
Ironically, although the commercial is for a vegan product, we ended up using a lot of meat based sound effects to really give the video that mouth watering, stomach rumbling effect. When it comes to sound design, sometimes only the real thing will give you the result you are looking for. We hope you can forgive us for this!
You can view the finished commercial below:
For more from Moving Mountains foods and their full product line, check out the link below:
https://movingmountainsfoods.com/
We hope you enjoyed checking out this article!
Vintage Buttons, Switches & Mini Mechanicals is a sound effects library from EffectsWorks.com that covers an extensive selection of switches, bolts, buttons, hand-operated gadgets, gizmos and tools.
November 23, 2021
Company: Effectsworks
Product: Vintage Buttons and Mini Mechanicals
Price: $38
Our Rating: 4.6/5
Vintage Buttons, Switches & Mini Mechanicals is a sound effects library from EffectsWorks.com that covers an extensive selection of switches, bolts, buttons, hand-operated gadgets, gizmos and tools.
Vintage Buttons, Switches & Mini Mechanicals combines high fidelity and meticulous recording with a vintage aesthetic and massive variety. This library gives you access to a huge assortment of sounds covering many different subjects and types of commonly used objects.
The sounds are extremely well recorded and have a unique character to them. Effectsworks have clearly gone the extra mile when it comes to finding interesting types of buttons and mechanisms to record, and you will have no shortage of captivating sounds to use in your projects.
This library contains a total of 235 high quality sound effects in 96kHz 24 bit Wav format. All sounds were recorded using a Neumann KMR 81i and received light dynamics processing through Izotope RX7.
In their own words, here is Effectsworks giving a brief background on this library:
This pack contains over 1400 sounds sourced from a variety of vintage gear from the 1970s and 80s, ranging from old analogue sound equipment to obscure kitchen tools. This pack works great for Foley or just as sonic inspiration and would be ideal for use in games or movies. All samples were recorded at high-spec to enable high quality pitch shifting and easy sample manipulation. Also where possible all sounds were recorded in a treated studio for maximum sound isolation.
Just some of the subjects covered within this vast library include:
As you can see, there is a massive variety of content contained in this library, making it highly usable through a range of different types of projects.
We really like how "grounded" the sounds in this library are. Everything has a raw and realistic texture to it that is brilliant for "grounding" a scene and making character prop interactions feel genuine. We would use this library to cover character interactions with buttons and mechanical props, as well as a starting point for more heavily designed sounds.
Given the large amount of variety, this library is well suited for use across a wide array of projects and genres. Having a large bank of interesting and unique button and mechanism sounds will be extremely useful considering that these kind of effects will be needed across most films in one scene or another.
We would recommend this library to any audio professional who is looking to expand their sound effect collections, and is looking for some really strong mechanical based sfx. This product would also be useful for game audio designers to use for interactable objects, or anything involving buttons, levers and switches.
Vintage Buttons, Switches & Mini Mechanicals gives you a ton of variety for a very accessible price. The technical execution of the recordings is very strong, and we love how authentic and unique the sounds in this library are. This product is a highly worthwhile addition to any sound designers toolbox and should have its place on everyone's shopping list.
You can purchase Vintage Buttons, Switches & Mini Mechanicals here.
Release of the new video from charity Solace Women's Aid promoting their Christmas #MakeItStop campaign.
November 23, 2021
We are pleased to announce the release of the new video from charity Solace Women's Aid promoting their Christmas #MakeItStop campaign.
Here is Solace Women's Aid describing the campaign in their In their own words:
This Christmas, the feelings of isolation and trauma many survivors carry has increased because of the Covid-19 pandemic and ongoing lockdowns, leaving many women trapped in their homes with their abuser and at risk of further danger and harm. The #MakeItStop campaign, created in conjunction with STACK, launches on the 25th November with an emotive 60 second film showing a traditional family Christmas scene, with a tree in the living room, stockings hanging on the fireplace and a Christmas jingle playing in the background. Except, it soon becomes apparent that this living room and home is not a happy or safe place for a woman and her child because both are experiencing domestic abuse. The Christmas jingle plays on the loop, becoming more and more infuriating and leaving the viewer feeling a heightened sense of discomfort and awareness at the potential danger the woman and her child faces inside her home. The scene reflects the reality many women and children face this Christmas, trapped at home with their abuser and reliving the trauma of abuse repeatedly, on the loop. The viewer is eventually able to turn off the incessant Christmas jingle, however there is no off switch for abuse survivors – not without proper help.
Given the serious nature of this video it was important for us to deliver a piece of work that not only correctly illustrated the message of the campaign, but also engaged the viewers emotions.
Project producer Kirsty Malcolm had these words to say about the experience of working with us on this campaign video.
We've just worked with 344 Audio on a Christmas campaign for Solace Women's Aid and I can't recommend Alex and the team highly enough. They came to the table with lots of energy and creative ideas while working with us patiently throughout the complex project, that was all completed remotely. The team went above and beyond to ensure we had everything we needed for the Radio and Video launch and were an absolute pleasure to work with.
You can check out the video below:
If you want to learn more about Solace women's aid and the work they do check out their website.
We completed the full audio post for Cup of Cheer, which included a fairly intensive and snow-laden Foley process.
November 23, 2021
We are delighted to hear that the Christmas comedy film Cup Of Cheer is number one on the Canadian Box-Office.
We completed the full audio post for Cup of Cheer, which included a fairly intensive and snow-laden Foley process, so naturally we were thrilled to hear of its success at the box-office.
Cup of Cheer, directed by Jake Horowitz is an Xmas rated comedy that parodies traditional Christmas Hallmark movies. You can view the trailer for cup of Cheer Below:
For more info about the film and the Director check out the IMDB page: https://www.imdb.com/title/tt11650404/
We hope you enjoyed this new post!
We are excited to announce the release of Batman: Knightmare, a short fan film produced by BeSquared productions.
November 23, 2021
We are excited to announce the release of Batman: Knightmare, a short fan film produced by BeSquared productions. This project was a great source of enjoyment for us, as there were plenty of strong sound design moments within the film where we could really flex our creative muscles and use sound to push the narrative forward.
The concept of this film is that Batman is trapped inside a nightmare whilst the Joker taunts him and tries to test his moral code. We made use of many subtle sound design elements to enhance the dream-like atmosphere for the audience, and make them feel at the mercy of the Joker.
To create this effect, we heavily utilised processed voice recording of the Joker. Brian Bowles, director of the film and actor playing the Joker recorded many different ADR tracks, including long takes of maniacal laughter. We took these tracks and used granular processing to make them even more disturbed and nightmarish.
The Composer used processed accordion sounds as another atmospheric element that were combined with our design elements. The accordion is long associated with circus music and clowns, which fits in nicely to the theme of Jokers character. These were used in conjunction with our music box and childlike horror vocal effects, reminiscent of a fairground attraction.
These sonic tools were combined to fill out the background and create a strange and unnerving atmosphere for the audience.
In the second half of the film, Batman and The Joker engage in a long and brutal fight scene. This is where we let loose the tension that we had built up in the first half and used sounds in a more forceful and direct manner.
The fight sequence allowed us to reinforce the characterisation through our sound choices. The raw brutality of Batman's heavy blows contrasts with the razor-sharp precision of Joker's knife perfectly communicatees what these characters are about symbolically through the sounds they make.
The score composed by Sean Sumwalt is also a big piece of this film, with edgy and tense moods building into frantic drumming and string patterns once the fight begins. Sean did a wonderful job with the music and really hyped up the action on the screen.
All in all, this was a fantastic project to be involved with and we had a blast designing sounds to accompany such an iconic set of characters.
Batman: Knightmare is now available to watch on YouTube via the link below!
We hope you enjoyed this news article!
