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We are pleased to share with you a recent promotional video project that we completed for the new energy drink COMMAND from MyPROTEIN.
COMMAND is a new energy drink from MyPROTEIN that is specifically aimed at gamers.
"We know that milliseconds can be the difference between winning and losing — so you need to make every moment count."
Key features of this product include:
180 mg of caffeine for improved focus and concentration.
Vitamin A contribute to the maintenance of normal vision.
Zero sugar, zero calories!
Zinc contributes to normal cognitive function.
Zinc and Vitamin A contribute to the maintenance of normal vision.
Vitamin B6 contributes to normal energy-yielding metabolism.
The concept of the campaign video was to highlight the similarities between top gamers and professional athletes, and show that COMMAND fuels them both equally. The "split screen" format is a really clever nod to multiplayer gaming and effortlessly demonstrates the message of the campaign.
This campaign is unique and highlights the growing shift in the nutrition & supplements market away from hardcore gym-goers to a wider audience. No longer are energy and performance drinks solely for athletes and sportspeople, but can be enjoyed by gamers, programmers, stock traders or anyone else who wants to be at the top of their game and maintain a competitive edge.
In terms of our sonic approach, we wanted to create a solid blend between both the gamer and the boxer and maintain a "high-energy" feeling. To achieve this we chose to emphasise the sound effects in a way that gave them a strong rhythmic quality, whilst matching the tempo and intensity of the videos electronic soundtrack.
This project marked another successful collaboration with MyPROTEIN following on from our previous work on their #IAMREADY campaign video.
You can check out the "split screen" campaign video below:
For more from COMMAND and MyPROTEIN check out the links below:
We hope you enjoyed this article!
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