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NEWS: 344 Audio Helps Launch New MyProtein Campaign
- Alex Gregson
- Nov 23, 2021
- 1 min read
We are proud to share our work on the new campaign video from MyProtein. This campaign focuses on the stories of 4 real people, as they balance their extraordinary sporting ambitions with their ordinary jobs. We were extremely excited to be working with Myprotein, and the team thoroughly enjoyed the process of expressing the message of the campaign through our sound design.
The video tells the story of a football player, a gymnast, a boxer and a runner. We are shown them working in their day jobs, contrasted with intense scenes of them training for their sport. The sharp and pacy camerawork puts the audience at the heart of the action and conveys a real sense of the dedication required to compete at the highest level. We designed sounds to match the energy on screen and hype up big moments. Check out the Video Below
Heres what director James Killeen had to say about our contribution - Would 100% recommend 344 audio. High-level service, extremely welcoming and the meticulous attention to detail was to be admired." Thank you for the kind words, James! This video has a strong northern identity running through it, and this is emphasised by the gritty voiceover from artist JSD of the rap group Virus Syndicate. Many of the cast and production crew on this project are from Manchester, and the finished product has a down-to-earth vibe that feels very fresh.
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