NEWS: 344 Audio Rebrands Global Company - BNI
Updated: May 18
We are very proud to share an audio rebranding project that we completed recently for a large multinational organisation - BNI. The visual branding was completed by Morgan Stephenson who worked closely with us to achieve the brand vision.
344 Audio was responsible for creating an Audio Logo and Theme Music for the company.
The brief for the Theme Music was to express the journey of a new BNI member, from the initial entry to their first event, to meeting fellow business people, to eventually achieving great successes in their business. The music is structured in a way that it can be adapted and used in many different circumstances by the organisation.
The Audio Logo brief was to create a memorable ident that people would associate with the brand's desire for constant growths, trust and collaboration were also important themes to project. The logo had to give the listener the impression of hearing B N I, without actually hearing it. The 3 note musical element of the piece was developed to eventually form part of the Theme Music.
Here is what Morgan had to say about working with us:
I recently commissioned Alex from 344 Audio to work on a large audio branding project for one of my most important clients spanning 70+ countries.
As a producer, it’s important to me that I build sustainable and trusting relationships, with experts in their field. Alex certainly didn’t disappoint. At every point, Alex maintained the highest ethical and professional standards.
Importantly though, he always took the time to listen to my own perspective on the project and my experience, and more importantly the experience of my valued client. He never took things off in his own direction as creatives often do with an; “I’m the creative, and I know best“ attitude, which is commonplace in our industry.
Instead, he carefully took into consideration all of the opinions on direction and even the target audience with their expectations. After doing that, Alex still managed to masterfully create his own unique vision, which so cleverly matched what we wanted to achieve at the same time.
I’ve worked with composers for nearly 20 years and rarely do I find creatives that I can connect with in the way I did to Alex on this project. Even in the last moments of the process making last minute mixing changes because I felt it needed one last tweak to percussion. He didn’t have to make those changes, but being the professional he is, it had to be perfect for us.
Thank you again Alex and 344 audio for such an amazing job, and for making me look good too.
I can’t wait to work with you again in the very near future.
Morgan J. Stephenson | Producer
This will now be seen in 70+ countries by hundreds of thousands of members of the organisation, it’s all very exciting!
344 Audio is an Audio Post Production studio in Manchester.
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