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We are very proud to share an audio rebranding project that we completed recently for a large multinational organisation - BNI. The visual branding was completed by Morgan Stephenson who worked closely with us to achieve the brand vision.
344 Audio was responsible for creating an Audio Logo and Theme Music for the company.
The brief for the Theme Music was to express the journey of a new BNI member, from the initial entry to their first event, to meeting fellow business people, to eventually achieving great successes in their business. The music is structured in a way that it can be adapted and used in many different circumstances by the organisation.
The Audio Logo brief was to create a memorable ident that people would associate with the brand's desire for constant growths, trust and collaboration were also important themes to project. The logo had to give the listener the impression of hearing B N I, without actually hearing it. The 3 note musical element of the piece was developed to eventually form part